The holiday season has arrived, bringing a spirit of generosity, celebration, and cheer. For many shoppers, the convenience and competitive prices commercial stores and online retailers can be hard to ignore. The appeal is understandable, speedy shipping and frequent discounts are hard to resist this time of year.

During the rush for holiday deals, it’s important to remember the role that small and locally owned businesses play in the community. These businesses contribute to a vibrant local economy, adding warmth and personality. They offer handcrafted items, familiar faces and a level of care that’s hard to find elsewhere.

Local business owners play a key role in shaping the character of their communities. They create jobs, build relationships, and make holiday shopping more personal and memorable. Choosing to shop locally during the holidays helps them to continue to thrive.

Here are five small businesses worth celebrating and supporting, as you shop this holiday season.

Bird in Hand

Located in the heart of downtown Chico since 1981, this store is your go-to spot for meaningful, one-of-a-kind gifts. Whether you need toys, games, clothing for any age, books, sentimental cards, candles, perfume, or other unique accessories, you’ll find something for anyone on your list.

Be sure to ask of it’s Yo-Yo history while you’re there as well!

Chico Paper Company 

This is another local favorite in downtown Chico, just a short walk down the street from Bird in Hand. Chico Paper Company is a family owned business and has been operating for the past 46 years. They specialize in custom framing and they’re also recognized for their art gallery, which highlights work from local artists.

The shop occasionally hosts events featuring live music by local performers. Pottery, handcrafted goods and jewelry are also regularly on display.

Hubbs & Co.

Located just outside of downtown Chico on Mangrove Avenue, this long-standing gift shop has been attracting customers for more than 70 years.

Shoppers can find a variety of items, including trendy women’s clothing, stylish bags and accessories, stationary, candles, jewelry, homemade decor and crafts, and decorative accents. The shop offers something for nearly every taste, making it a favorite destination for locals and visitors alike.

Maisie Jane’s

A nut fam and processing business on Dayton Road in Chico, offers fresh, farm-to-table products. This operation specializes in items like almond butter, season nuts, and so much more, giving shoppers a range of healthy, affordable options.

Locally grown and produced, this business provides a taste of homegrown quality that residents won’t want to miss.

S & S: Organic Produce & Natural Foods

Why settle for a typical chain grocery store when you can find fresher, higher-quality food options locally? This business features an organic food store, a deli and barbecue counter, a butcher shop, a vitamin section, and a selection of homeopathic and health-conscious household items.

Be sure to check in to find out when fresh produce arrives, along with a variety of tempting offerings such as crab, lobster, beef cuts, fresh fish, poultry, and more. With so many high-quality options, this spot is likely to become a local favorite.

From cozy boutiques to specialty shops, local businesses offer something for everyone. There are many other locations that also deserve support. With so many choices, the question is: which small business will you visit this holiday season?